以科技接受模式探討消費者對於自助結帳系統的使用意願

以科技接受模式探討消費者對於自助結帳系統的使用意願
張彧¹陳春富^2*
¹國立臺北商業大學創意設計與經營研究所研究生
²國立臺北商業大學創意設計與經營研究所教授
*通訊作者：陳春富 mark0617@ntub.edu.tw

摘要

近年隨著科技趨勢以及後疫情時代之影響，許多零售業者也伴隨著數位轉型，發展出零接觸服務型態。本研究以自助結帳系統為研究主題，現今已有許多零售商社團或社群之成立，可以透過此作為問卷發放之途徑，故使用網路問卷進行樣本之蒐集。最後，所回收之樣本將藉由迴歸分析驗證假設，探討各項外部變數對知覺有用性、知覺易用性及使用意願之影響。研究結果發現個人創新性、使用者介面對知覺易用性具有顯著之正向影響；知覺風險對知覺有用性具有正向顯著之影響；社會影響對使用意願具有顯著之正向影響。希冀能透過本研究結果對自助結帳系統之發展有所助益，提升未來自助結帳系統之使用普及性。

關鍵詞：自助服務科技、自助結帳系統、使用者介面、使用意願、科技接受模型

Using Technology Acceptance Model to Explore Consumers' Intention to Use Self-Checkout

Yu Chang¹Chun-fu Chen^2*
¹ Institute of Creative Design and Management, National Taipei University of Business Postgraduate
²Institute of Creative Design and Management, National Taipei University of Business Professor
*Correspondence: Chun-fu Chen mark0617@ntub.edu.tw

Abstract

In recent years, with the trend of technology and the influence of the post epidemic era, many retailers have followed the digital transformation and developed a zero-touch service model. In this study, the self-checkout is used as the theme of the research. Nowadays, there are many retailers' associations or communities established, which can be used as a way to distribute the questionnaires, therefore, online questionnaires are used to collect the samples. Finally, the collected samples were analyzed by regression analysis to test the hypotheses on the effects of external variables on perceived usefulness, perceived ease of use, and intention to use. The results of this study show that personal innovativeness and user interface have a significant positive effect on cognitive ease of use; Perceived risk has a significant positive effect on cognitive usefulness; and social influence has a significant positive effect on intention to use. It is hoped that the results of this study will contribute to the development of self-checkout and enhance the popularity of self-checkout in the future.

Keywords：Self-Service Technology, Self-Checkout, User Interface, Intention to Use, Technology Acceptance Models